-Which real estate agency has the best ads and or marketing appeal
-Which have the best internet sites
-Ask your friends for referrals
Once you have a list of agents make an appointment with each to learn more about their services and ideas. Interview each with a few questions in mind. Ask about their specific marketing tactics, including print, web and direct marketing.
Will the house be placed in the NWMLS immediately and have pictures available?
What is the commission rate and how does it compare to other agents and the services they are offering?
Find out how long they want you to list with them.
How long has the agent been licensed to sell real estate?
What has been their success rate for the sale of their listings?
Are they familiar with your neighborhood?
Will they have a brokers open as well as general opens for the public?
Did they do a CMA for you to arrive at their suggested listing price?
Questions of this nature are those you should be prepared to ask the agents you are interviewing. Typically these will be adequately addressed by most of the agents you interview. Picking the agent may then come down to the rapport between you and them. Can you and your agent communicate easily and effectively?
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